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Lenny Rosen | 360 Virtual | Real Estate | Architectural Photographer

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Frequently Asked Questions

Frequently Asked Questions for Real Estate Photography

The following are the most common about real estate photography questions we receive.  If you still have any questions or concerns, please contact us at: 678-591-4894

Why should I use a professional photographer?

  • More Home Buyers Are Shopping Online:  NAR (National Association of Realtors) research shows that between 88 and 90 percent of home searches start online and that listings with professional photos generate 60 percent more views than listings with agent-taken photos.
  • You Are More Competitive:  Keep up with your competition.  Your competition uses professional real estate photographers.  They know that they have a competitive edge over agents who don't.
  • You Get More Listings:  Great professional photography is a way to get more listings.
    • It is easier to win a new listing when the agent promises the seller to market their property by using professional photography.   
    • Neighbors of the listing property will watch carefully how a property is marketed with professional photography and will ask the agent to list their property when the time comes. 
    • The seller will tell their friends how pleased they are with the agent for marketing their property with professional photography.
  • You Get More Showings:   Multiple studies have shown that homes marketed with professional photography get more showings and therefore the property sells faster and for more money.   
  • You Get More Closings:  As soon as a potential buyer scans your online listing, you have only a couple of seconds to impress them before they click to the next home. If your home isn’t photographed or staged properly in those listing photos, you could lose a sale without ever knowing it. 
  • You Make More Money:  Agents who use professional photography generally are more successful and make more money.  Therefore, professional photography is an investment and not an expense.  Once you have tried professional real estate photography you will be convinced of the benefits and will use a professional real estate photographer for most if not all of you new listings.

What Is High Dynamic Range "HDR" Photography?

We photograph in HDR, High Dynamic Range.  A High Dynamic Range "HDR" image is commonly made by blending three or more photos of the same scene, each at different exposures.  A software process then merges/combines all the photos to bring details to the shadows and highlights.  The resulting HDR photo looks great and similar to  what the human eye sees.

What is Staging a home and is it import?

Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.  It is very important for both showing and photographing the home.  We have a page of staging tips that will be helpful to you in preparing your home for photographs as well as showing your home.  At the top of this page click on "Staging" the click on "Staging Tips".  

Do you stage my listing?

The Staging should be done by the home owner or the realtor and not the photographer.     All properties should be photo-ready when I or my associates arrive.    Check our Staging page for advice.   If you need help, I highly recommend a professional home staging consultation prior to photography, as home stagers know how to get a property picture perfect.   Due to liability of potentially damaging furniture, flooring, walls, décor, etc. I do not move furniture, treadmills, kitchen appliances, dog crates, etc.   If I notice a pillow on a bed isn't sitting correctly or a mattress is showing, I will try to make it look as best as possible, but overall the property should be ready to go when I arrive.​ 

How do I schedule a photo session with you?

Place your order by Phone: 561-740-8055, Cell: 678-591-4894, Use our Calendar App or Use the Contact Form to send me an email to schedule your appointment.  We will confirm by phone or email.  We will need your credit card information at the time of booking. 

When can you photograph my listing?

Generally within 3 business days of your order.   We will be happy to check our calendar when you call and arrange a time that will work for both of us.

What is the best time of day for real estate photography?

To ensure sun exposure on the front of the home, West facing homes are better in the early afternoon & East facing homes are better in the morning.  The sun usually rises behind homes that face North, so it is best to shoot them early in the morning before the sun gets high in the sky.  Homes that face South are good most any time during the day.

Do I have to be there at the photo session?

The real estate agent should attend the entire shoot. This gives you the opportunity to tell us what features you want us to highlight and angles you prefer.  You also can help in the final touches of staging the property.  Note, our professionals do not touch any personal items in the home.  If you can’t be there, try to find a co-worker of yours who can assist us. Otherwise, access to the property will have to be provided and we will photograph the property "as is".  If we think that the property is not ready for photographs we will advise you of the situation and ask for your advice.

Is it OK for the sellers to be home while the photos are taken?

Yes.  We would love them to be there.  It is best to keep all children and pets out of the way during the appointment because they shouldn't be in the listing photos.

Do you take photos inside of closets?

We do not normally photograph the inside of closets.  We prefer not to photograph your sellers personal items, and even the most organized closets normally don’t make for great photos.  Please do let us know if you would like a closet photographed.

How log does the photo session last?

Generally 2 to 3 hours.  Of course, that may vary based on some factors like the home’s size and how well it is staged.  

​What about bad weather?  

​We are fortunate that we live in beautiful sunny Florida.  But bad weather happens.  We can't shoot in the rain but we can shoot when the sky is overcast.  We can make the sky beautiful again in Photoshop.  We will be happy to reschedule if the weather doesn't cooperate.  We ask that you please monitor weather forecasts
and notify us as soon as possible if you would like to reschedule due to rain.

When will I get my photographs?

Your photographs ​will be edited as necessary and delivered to you by email link as soon as we can, generally 1 to 3 business days sized and ready for you to upload to MLS.  High resolution photographs for printing are available upon request.

Do I get an Unbranded Virtual Tour Slideshow for MLS?

​Most of our packages include an Virtual Tour Slideshow set to music.  We will send you an email link to the actual file and a link to the unbranded online version.  You may attach this link to the unbranded version to you MLS listing if you wish.  Examples of this Virtual Tour Slideshow is on the Virtual Tour page under the Portfolio tab.

Can you upload the photos to MLS for me?

We can email the MLS sized photos to you and your office assistant for upload if you provide us with their email address.
Unfortunately we are not permitted to access your MLS account directly.

What areas in Florida do you provide service?

 We photograph in the following counties:  Martin County, Broward County, Palm Beach County & St. Lucie County.

Are you insured?

​Yes.  We have liability insurance and we are indemnified thru Professional Photographers of America.

Do you personally photograph my listing?

Yes.  I provide excellent photography for my clients.  I take my time and pay attention to detail.  I don't have an army of photographers working for me.  I am the photographer and you know who will photograph your listing.  I have associates that provide aerials, videos & other specialty services for me.

What happens if you get delayed or can't make it  for the session?

Unfortunately, we are all human and things happen.  I will call you and let you know if I am delayed or can't make it for the session due to the conditions.  Together, we will decide the best option.  I believe it is important to have good communications with you.