Lenny Rosen | 360 Virtual | Real Estate | Architectural Photographer

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Blog posts February 2017

What is HDR (High Dynamic Range) Photography

High-dynamic-range imaging (HDRI) is a high dynamic range (HDR) technique used in imaging and photography to reproduce a greater dynamic range of luminosity than is possible with standard digital imaging or photographic techniques. The aim is to present a similar range of luminance to that experienced through the human visual system. The human eye, through adaptation of the iris and other methods, adjusts constantly to adapt to a broad range of luminance present in the environment. The brain continuously interprets this information so that a viewer can see in a wide range of light conditions.

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Many photographers utilize flashes to artificially light a room or space. This unnatural lighting can often create hard shadows and bright glares, resulting in a less then desirable look.  I employ a different technique called HDR (high dynamic range) that captures a more natural image through the blending of multiple exposures.  The result is a softer, more even, natural look that more closely resembles what the eye sees in real life. We believe this life-like look is more appealing to the eye and creates a stronger more emotional connection with potential buyers.

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